BREDA Slim Wallet
Increasing brand awareness and accessibility.
The Slim Wallet introduces an entry-level accessory to BREDA’s product line. By distilling BREDA’s minimalist aesthetic and design philosophy into an affordable, everyday item, the wallet serves as a gateway product—allowing new customers to engage with the brand at a lower price point.
Who is BREDA?
BREDA is a watch company located in Dallas, Texas. They primarily sell their products online and promote their brand through social media. Positioned as a fashion-oriented brand, they primarily target a younger audience, specifically individuals
aged 20 to 30.
Market Analysis.
Fashion-oriented, Affordable, Minimalist, Digital First watch companies.
Breda Slim Wallet
A bold, eye-catching, accessory.
The Butterfly Mechanism - a key feature in the design. When pulled, the top section lifts and both sides fall open. To close the wallet, the sections are in contact, held together using magnets, and then pushed down to lock it in place.
