BREDA
Slim Wallet
Increasing brand awareness and accessibility.
The Slim Wallet introduces an entry-level accessory to BREDA’s product line. By distilling BREDA’s minimalist aesthetic and design philosophy into an affordable, everyday item, the wallet serves as a gateway product—allowing new customers to engage with the brand at a lower price point. This strategic addition broadens BREDA’s reach, strengthening brand recognition and reinforcing its identity beyond watches.
May 2024
Who is BREDA?
BREDA is a watch company located in Dallas, Texas. They primarily sell their products online and promote their brand through social media. Positioned as a fashion-oriented brand, they primarily target a younger audience, specifically individuals
aged 20 to 30.
Market Analysis.
Looking at similar companies, its clear that entry-level products are a core component of their market strategies. VOID Watches and Autodromo both have more than three accessories for new customers purchase for themselves or as a gift.
Gap in product offerings.
The lack of entry-level products results in reduced brand awareness and a higher brand-entry price. This leaves customers who resnoate with the brand without an option but to not purchase from them.
The Butterfly Mechanism - a key feature in the design. When pulled, the top section lifts and both sides fall open. To close the wallet, the sections are in contact, held together using magnets, and then pushed down to lock it in place.
